AI Insights · Timothy · October 2024
Top Social Apps on Android in Serbia: Q3 2024 Performance Overview
In Q3 2024, Serbia's top social apps on Android, including TikTok and Threads, showed varied trends in downloads and revenue, with TikTok leading in both metrics.
During the third quarter of 2024, TikTok demonstrated a strong presence in Serbia's social app market. Weekly revenue saw a consistent increase, starting at approximately $11.9K at the beginning of July and peaking at around $22.4K by the end of September. Downloads fluctuated, reaching a high of 20.4K in late July before gradually declining to 10.4K by the end of the quarter.
Threads maintained a steady download rate, with numbers ranging from 13.5K to a peak of 18.8K in mid-August. Despite the increase in downloads, revenue generation for Threads remained at zero throughout the quarter.
Instagram experienced an upsurge in weekly revenue, climbing from $1.1K in early July to about $1.8K in late September. Downloads, however, showed a downward trajectory, starting at 9.2K and tapering off to 7.6K by the quarter's end.
Instagram Lite had a more modest performance, with weekly downloads decreasing from 8.7K in early July to 5.9K by September's close. Revenue generation for Instagram Lite was not recorded during this period.
Lastly, TikTok Lite - Save Data showed an erratic download pattern, starting with 4.8K downloads, dropping to 1.5K, and then rising again to 6.2K by the end of September. Revenue for TikTok Lite remained minimal, with a slight peak at $72 in early July before diminishing to zero by the quarter's end.
The data for these apps was sourced from Sensor Tower, where more detailed insights can be explored.
